Olivetti is an Italian company that was founded as a typewriter manufacturer in 1908 by Camillo Olivetti and was largely developed by his son Adriano Olivetti. The firm was founded with a deep seeded appreciation of great design from its products through to its advertising.
Below is an impressive showcase of Olivetti's contribution to graphic design by Italian graphic designer and painter Giovanni Pintori. His collection of posters were set to show how the complexity of technology could enhance human creativity. Today, these posters can be seen as part of SF MoMA 's permanent collection. In addition to MoMA in 1955 Giovanni's work for Olivetti was featured at the Louvre and in 1957 had an exhibition in London.
"preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster."
—Jonathan Martin, International Directory of Company Histories
About the Author
Jon Czeranna is an award winning Creative Director, Art Director and Designer with Blue Flame Thinking.